![]() ![]() ![]() ![]() This is evidenced in the aforementioned ‘multiplex’ films dealing with metropolitan contexts within India,7 as well as films set among NRIs in Western metropolitan centers.8 While this seems to indicate an aspirational integration into global capitalism and mediascapes of the post-Cold War neoliberal period, we also see the simultaneous reappropriation of musical cultures and styles marked as ‘folk’ or ‘regional,’ with many film songs and singers projecting markers of indigeneity, rusticity and tradition. Aniruddha Dutta metropolitan lifestyles (Mazzarella 2004: 1).
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